“Oreo is such an iconic brand, and consumers have very specific expectations for what they’ll get when they buy them. Our challenge is to balance something new and exciting with the same familiarity that people are expecting with an Oreo.”
“Oreo is such an iconic brand, and consumers have very specific expectations for what they’ll get when they buy them. Our challenge is to balance something new and exciting with the same familiarity that people are expecting with an Oreo.”
