Maynards Bassetts is a cornerstone of the UK sugar confectionery aisle, with beloved brands like Wine Gums, Jelly Babies, Liquorice Allsorts, and Sports Mix that have been part of British life for generations. Combined with Sour Patch Kids, Halls and Trebor, our candy portfolio covers everything from nostalgic favourites to functional refreshment, driving strong impulse purchases and loyal repeat buying across UK shoppers of all ages.